A TRIBUTE TO ELEGANCE AS AN ART OF LIVING & THE ORIGINS OF PERFUMERY.

"I made this crazy promise to look after you and to make sure that you experience moments of sharing, emotion and creation. You are now at the heart of our quest for aesthetics and uncompromised approach. A place to live, to experience but also a place of culture, you have had the privileged to witness the rise of Grasse perfumery since 1886. You are between past, present and future. Your eponymous fragrance, Villa Primerose, contrasts power with softness and homage with modernity. It has the elegance of the magnificent gesture of a leather glove being slipped on. This fragrance celebrates the art of living that is now reborn within your walls.»

Villa Primerose pays tribute to this «savoir-faire» of exception and reinterprets this Rose-Leather duo making this contrast of scents a creative line that enhances both. In this opposition of notes a singular duality is created, between delicacy and power, masculine and feminine, past and futur. A play on materials where the rose will no longer be there to hide but to reveal the leather. A voluptuous, petal-pink Centifolia rose, just picked, contrasted by the elegance and character of woody leather with velvety, suede notes. A reinvented rose leather...